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	<title>BEAKUS &#187; Commercials</title>
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	<link>http://beakus.com/blog</link>
	<description>Beakus - making eye-popping animation</description>
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		<title>B&amp;Q Commercials</title>
		<link>http://beakus.com/blog/bq-commercials/</link>
		<comments>http://beakus.com/blog/bq-commercials/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:32:01 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[2D]]></category>
		<category><![CDATA[Column 1]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Steve Smith]]></category>

		<guid isPermaLink="false">http://beakus.com/blog/?p=1376</guid>
		<description><![CDATA[You may have spotted a series of new commercials for B&#38;Q all over the goggle-box? Well, Beakus provided the graphics! They were all animated on a vibrant boil in-house and to a tight deadline, where the director was Steve Smith, and the animator Dan Chester. They were produced for McCann London. &#160; &#160;]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/bq-commercials/' ><img src="http://www.beakus.com/thumbs/commercials/bandq_thumb.jpg" style="" alt="B&#038;Q Commercials" title="B&#038;Q Commercials"/></a>
<p>You may have spotted a series of new commercials for B&amp;Q all over the goggle-box? Well, Beakus provided the graphics! They were all animated on a vibrant boil in-house and to a tight deadline, where the director was Steve Smith, and the animator Dan Chester. They were produced for McCann London.</p>
<p><iframe src='http://player.vimeo.com/video/36411707?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe><br />
<iframe src='http://player.vimeo.com/video/36411352?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe><br />
<iframe src='http://player.vimeo.com/video/36411532?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe></p>
<table border="0" cellpadding="0" cellspacing="0" style="width: 200px;">
<tbody>
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<td><img alt="" height="225" src="http://www.beakus.com/stills/commercials/BandQ_04_sm.jpg" width="400" /></td>
<td><a href="http://www.beakus.com/stills/commercials/BandQ_02_sm.jpg" rel="shadowbox[sbpost-1376];player=img;"><img alt="" height="225" src="http://www.beakus.com/stills/commercials/BandQ_02_sm.jpg" width="400" /></a></td>
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<td>&nbsp;</td>
<td>&nbsp;</td>
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<td><a href="http://www.beakus.com/stills/commercials/BandQ_06_sm.jpg" rel="shadowbox[sbpost-1376];player=img;"><img alt="" height="225" src="http://www.beakus.com/stills/commercials/BandQ_06_sm.jpg" width="400" /></a></td>
<td><a href="http://www.beakus.com/stills/commercials/BandQ_03_sm.jpg" rel="shadowbox[sbpost-1376];player=img;"><img alt="" height="225" src="http://www.beakus.com/stills/commercials/BandQ_03_sm.jpg" width="400" /></a></td>
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		</item>
		<item>
		<title>Dorito&#8217;s &#8216;Sharing Feels Good&#8217;</title>
		<link>http://beakus.com/blog/doritos-sharing-feels-good/</link>
		<comments>http://beakus.com/blog/doritos-sharing-feels-good/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:08:04 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Leo Bridle]]></category>
		<category><![CDATA[Mix]]></category>

		<guid isPermaLink="false">http://beakus.com/blog/?p=883</guid>
		<description><![CDATA[Leo Bridle entered Dorito&#39;s competition to make the most beguiling ad for their new campaign. Typically thinking outside the box, or jar, Leo and fellow directors Ben Thomas and Joe Dennis cooked up this sensual &#8211; even a touch erotic &#8211; hot tub scenario. Shot on a tight budget in live-action and blue-screen stop-motion, the [...]]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/doritos-sharing-feels-good/' ><img src="http://www.beakus.com/thumbs/leo/doritos_thumb.jpg" style="" alt="Dorito&#8217;s &#8216;Sharing Feels Good&#8217;" title="Dorito&#8217;s &#8216;Sharing Feels Good&#8217;"/></a>
<p>Leo Bridle entered Dorito&#39;s competition to make the most beguiling ad for their new campaign. Typically thinking outside the box, or jar, Leo and fellow directors Ben Thomas and Joe Dennis cooked up this sensual &#8211; even a touch erotic &#8211; hot tub scenario. Shot on a tight budget in live-action and blue-screen stop-motion, the spot received 1200 views on Vimeo in it&#39;s first week&#8230;</p>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 218px; height: 24px;">
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<td><span style="font-size: 10px;">Director: Leo Bridle, Ben Thomas &amp; Joe Dennis</span></td>
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<td><span style="font-size: 10px;">Lighting: Kevin Clayton</span></td>
</tr>
<tr>
<td><span style="font-size: 10px;">Sound Mix: Andrew South</span></td>
</tr>
<tr>
<td><span style="font-size: 10px;">Music: Rich Keyworth</span></td>
</tr>
</tbody>
</table>
<iframe src='http://player.vimeo.com/video/36776665?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 512px;">
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<td><a href="http://www.beakus.com/stills/leo/doritos_05.jpg" rel="shadowbox[sbpost-883];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/leo/doritos_05.jpg" width="400" /></a></td>
<td><a href="http://www.beakus.com/stills/leo/doritos_03.jpg" rel="shadowbox[sbpost-883];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/leo/doritos_03.jpg" width="400" /></a></td>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>7 Eleven Commercials</title>
		<link>http://beakus.com/blog/7-eleven-commercials/</link>
		<comments>http://beakus.com/blog/7-eleven-commercials/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 15:14:25 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Mix]]></category>
		<category><![CDATA[Steve Smith]]></category>

		<guid isPermaLink="false">http://littlebeak.com/blog/?p=19</guid>
		<description><![CDATA[Two spots for 7Eleven in Australia, commissioned by Clemenger and animated using traditional puppet stop-motion. Director: Steve Smith Producer: Richard Barnett for Trunk Commission: Leo Burnett, Melbourne]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/7-eleven-commercials/' ><img src="http://www.beakus.com/thumbs/commercials/seveneleven_fruitsalad_thumb.jpg" style="" alt="7 Eleven Commercials" title="7 Eleven Commercials"/></a>
<p>Two spots for 7Eleven in Australia, commissioned by Clemenger and animated using traditional puppet stop-motion.</p>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 218px; height: 41px;">
<tbody>
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<td><span style="font-size: 10px;">Director: Steve Smith</span></td>
</tr>
<tr>
<td><span style="font-size: 10px;">Producer: Richard Barnett for Trunk</span></td>
</tr>
<tr>
<td><span style="font-size: 10px;">Commission: Leo Burnett, Melbourne</span></td>
</tr>
</tbody>
</table>
<iframe src='http://player.vimeo.com/video/21967119?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 512px;">
<tbody>
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<td><a href="http://www.beakus.com/stills/commercials/seveneleven_01.jpg" rel="shadowbox[sbpost-19];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/commercials/seveneleven_01.jpg" width="400" /></a></td>
<td><a href="http://www.beakus.com/stills/commercials/seveneleven_02.jpg" rel="shadowbox[sbpost-19];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/commercials/seveneleven_02.jpg" width="400" /></a></td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://beakus.com/blog/7-eleven-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pepsi &#8216;Popstar&#8217;</title>
		<link>http://beakus.com/blog/pepsi-popstar/</link>
		<comments>http://beakus.com/blog/pepsi-popstar/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:35:52 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[2D]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Sarah Orenstein]]></category>

		<guid isPermaLink="false">http://beakus.com/blog/?p=1192</guid>
		<description><![CDATA[A TV spot for Pepsi and &#39;Dance with the Stars&#39; in the US. Directed, designed and animated by Sarah Orenstein at &#39;Favorite Color&#39;. Director: Sarah Orenstein Production Company: Favorite Color Additional Design: Diksha Watwani, Jeff Welk Producer: Meredith Binder, Carson Hood]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/pepsi-popstar/' ><img src="http://www.beakus.com/thumbs/sarah/sarahorenstein_pepsi_thumb.jpg" style="" alt="Pepsi &#8216;Popstar&#8217;" title="Pepsi &#8216;Popstar&#8217;"/></a>
<p>A TV spot for Pepsi and &#39;Dance with the Stars&#39; in the US. Directed, designed and animated by Sarah Orenstein at &#39;Favorite Color&#39;.</p>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 348px; height: 24px;">
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<td><span style="font-size: 10px;">Director: Sarah Orenstein</span></td>
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<td><span style="font-size: 10px;">Production Company: Favorite Color</span></td>
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<td><span style="font-size: 10px;">Additional Design: Diksha Watwani, Jeff Welk</span></td>
</tr>
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<td><span style="font-size: 10px;">Producer: Meredith Binder, Carson Hood</span></td>
</tr>
</tbody>
</table>
<iframe src='http://player.vimeo.com/video/35637288?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 512px;">
<tbody>
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<td><a href="http://www.beakus.com/stills/sarah/sarahorenstein_pepsi_02.jpg" rel="shadowbox[sbpost-1192];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/sarah/sarahorenstein_pepsi_02.jpg" width="400" /></a></td>
<td><a href="http://www.beakus.com/stills/sarah/sarahorenstein_pepsi_03.jpg" rel="shadowbox[sbpost-1192];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/sarah/sarahorenstein_pepsi_03.jpg" width="400" /></a></td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://beakus.com/blog/pepsi-popstar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Whiskas &#8216;Zonder&#8217;</title>
		<link>http://beakus.com/blog/whiskas-zonder/</link>
		<comments>http://beakus.com/blog/whiskas-zonder/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 17:13:57 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Mix]]></category>
		<category><![CDATA[Steve Smith]]></category>

		<guid isPermaLink="false">http://littlebeak.com/blog/?p=46</guid>
		<description><![CDATA[A short 15&#34; spot for Whiskas, via TBWA in Netherlands. Following the success of Trunk&#39;s campaign for Whiskas, TBWA wanted to re-visit the cloth-puppet fishes from an earlier spot &#34;Taffy&#34;. Trouble is, there was no fish anymore&#8230; So, 3D artist Darragh Mason had to re-create the fabric fish in 3D CGI, and duly animate it [...]]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/whiskas-zonder/' ><img src="http://www.beakus.com/thumbs/commercials/whiskas_zonder_thumb.jpg" style="" alt="Whiskas &#8216;Zonder&#8217;" title="Whiskas &#8216;Zonder&#8217;"/></a>
<p>A short 15&quot; spot for Whiskas, via TBWA in Netherlands. Following the success of Trunk&#39;s campaign for Whiskas, TBWA wanted to re-visit the cloth-puppet fishes from an earlier spot &quot;Taffy&quot;. Trouble is, there was no fish anymore&#8230; So, 3D artist Darragh Mason had to re-create the fabric fish in 3D CGI, and duly animate it leaping to and from the washing-up bowl!</p>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 218px; height: 36px;">
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<td><span style="font-size: 10px;">Director: Steve Smith</span></td>
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<td><span style="font-size: 10px;">Producer: Richard Barnett for Trunk</span></td>
</tr>
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<td><span style="font-size: 10px;">Commission: TBWA Netherlands</span></td>
</tr>
</tbody>
</table>
<iframe src='http://player.vimeo.com/video/36778006?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 512px;">
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<td><a href="http://www.beakus.com/stills/commercials/whiskas_zonder_01.jpg" rel="shadowbox[sbpost-46];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/commercials/whiskas_zonder_01.jpg" width="400" /></a></td>
<td><a href="http://www.beakus.com/stills/commercials/whiskas_zonder_03.jpg" rel="shadowbox[sbpost-46];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/commercials/whiskas_zonder_03.jpg" width="400" /></a></td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://beakus.com/blog/whiskas-zonder/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MTV Condomi &#8216;Staying Alive&#8217;</title>
		<link>http://beakus.com/blog/mtv-condomi-staying-alive/</link>
		<comments>http://beakus.com/blog/mtv-condomi-staying-alive/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 14:02:26 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[2D]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Steve Smith]]></category>

		<guid isPermaLink="false">http://littlebeak.com/blog/?p=42</guid>
		<description><![CDATA[A spot for MTV and Condomi, to promote the &#34;Staying Alive&#34; AIDS awareness charity. With illustration by Jasper Goodall and co-direction from Trunk the silhouettes are actually rotoscoped dancers, composited with graphic motifs and gradients. Director: Steve Smith, Trunk Producer: Steve Smith for Trunk Commission: Point Blank Creative]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/mtv-condomi-staying-alive/' ><img src="http://www.beakus.com/thumbs/commercials/condomi_thumb.jpg" style="" alt="MTV Condomi &#8216;Staying Alive&#8217;" title="MTV Condomi &#8216;Staying Alive&#8217;"/></a>
<p>A spot for MTV and Condomi, to promote the &quot;Staying Alive&quot; AIDS awareness charity. With illustration by Jasper Goodall and co-direction from Trunk the silhouettes are actually rotoscoped dancers, composited with graphic motifs and gradients.</p>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 218px; height: 36px;">
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<td><span style="font-size: 10px;">Director: Steve Smith, Trunk</span></td>
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<td><span style="font-size: 10px;">Producer: Steve Smith for Trunk</span></td>
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<td><span style="font-size: 10px;">Commission: Point Blank Creative</span></td>
</tr>
</tbody>
</table>
<iframe src='http://player.vimeo.com/video/37168185?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 512px;">
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<td><a href="http://www.beakus.com/stills/commercials/condomi_02.jpg" rel="shadowbox[sbpost-42];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/commercials/condomi_02.jpg" width="400" /></a></td>
<td><a href="http://www.beakus.com/stills/commercials/condomi_04.jpg" rel="shadowbox[sbpost-42];player=img;"><img alt="" border="0" height="225" src="http://www.beakus.com/stills/commercials/condomi_04.jpg" width="400" /></a></td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://beakus.com/blog/mtv-condomi-staying-alive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toyota Spots</title>
		<link>http://beakus.com/blog/toyota-front-wing/</link>
		<comments>http://beakus.com/blog/toyota-front-wing/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 20:09:06 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Steve Smith]]></category>

		<guid isPermaLink="false">http://littlebeak.com/blog/?p=44</guid>
		<description><![CDATA[To promote and bookend a documentary about Toyota&#39;s F1 team on the Discovery Channel, Steve directed a small team of 3D animators to create 4&#215;50-sec spots. Uniquely rendered in outline, the CG car was stripped down from the actual engineer&#39;s model. Conceptually, commissioner Andy Fowler from Brothers &#38; Sisters wanted each spot to follow a [...]]]></description>
			<content:encoded><![CDATA[<a href='http://beakus.com/blog/toyota-front-wing/' ><img src="http://www.beakus.com/thumbs/commercials/toyota_frontwing_thumb.jpg" style="" alt="Toyota Spots" title="Toyota Spots"/></a>
<p>To promote and bookend a documentary about Toyota&#39;s F1 team on the Discovery Channel, Steve directed a small team of 3D animators to create 4&#215;50-sec spots. Uniquely rendered in outline, the CG car was stripped down from the actual engineer&#39;s model. Conceptually, commissioner Andy Fowler from Brothers &amp; Sisters wanted each spot to follow a specific car-part&#39;s journey from the testing bays to the track, with our virtual camera linked to it at all times, making for some interesting problem-solving storyboarding and visualisation.</p>
<table align="left" border="0" cellpadding="0" cellspacing="0" style="width: 218px; height: 36px;">
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<td><span style="font-size: 10px;">Director: Steve Smith</span></td>
</tr>
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<td><span style="font-size: 10px;">Producer: Richard Barnett for Trunk</span></td>
</tr>
<tr>
<td><span style="font-size: 10px;">Commission: Brothers &amp; Sisters</span></td>
</tr>
</tbody>
</table>
<iframe src='http://player.vimeo.com/video/21967093?title=0&amp;byline=0&amp;portrait=0' width='800' height='450' frameborder='0'></iframe>
]]></content:encoded>
			<wfw:commentRss>http://beakus.com/blog/toyota-front-wing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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