A growing collection of thoughts on the animation industry, penned by our founder and producer Steve Smith.
010. animation for Good
A kids’ show about a giant reptile got a Special Mention at a sustainability festival - and sent me back through sixteen years of accidental ‘animation for good’.
009. Human-Made Animation
Animation is often labelled a technical skill these days, but the art has always come from the humans making it. That's why we're pledging that all animation made at Beakus is, and will remain, human-made.
008. Originality Under Attack
AI can copy any style on demand - so what's left that's genuinely original? A working animator on slop, intention, and the human choices that can't be averaged out.
007. The Cost of Creativity
"How long is a piece of string?" It's the question every animation budget starts with. Here's what actually drives the cost - and how we lock a price and stick to it.
006. Feel Good Factor
How do you animate the circular economy without sending business leaders to sleep? A deep dive into the Plastics films we made for the Ellen MacArthur Foundation.
005. Let's talk about AI
Where do we actually stand on AI? Our principles for using it in animation - people first, no shortcuts, and never letting a machine direct the work.
004. I Got Animated
"Are you really better than Bluey?" What it actually takes to launch original kids' IP in a market built on reboots - an honest reflection from Get Animated.
003. Bringing Harvey Milk to Life
A painterly, hand-drawn tribute to the first openly gay man elected in the US. How we brought Harvey Milk's story to life for Flocabulary, frame by boiling frame.
002. Animation Brain Waves
Why does a simple animation land better than live footage? The research on how our brains process stylised visuals - and why less really is more when explaining an idea.
001. Hollywood’s Sugar Glass Ceiling
Latvia's "Flow" and Iran's "In the Shadow of the Cypress" danced past the Hollywood heavyweights - proof that in storytelling, size doesn't always matter.

