A growing collection of thoughts on the animation industry, penned by our founder and producer Steve Smith.

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010. animation for Good

A kids’ show about a giant reptile got a Special Mention at a sustainability festival - and sent me back through sixteen years of accidental ‘animation for good’.

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009. Human-Made Animation

Animation is often labelled a technical skill these days, but the art has always come from the humans making it. That's why we're pledging that all animation made at Beakus is, and will remain, human-made.

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008. Originality Under Attack

AI can copy any style on demand - so what's left that's genuinely original? A working animator on slop, intention, and the human choices that can't be averaged out.

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007. The Cost of Creativity

"How long is a piece of string?" It's the question every animation budget starts with. Here's what actually drives the cost - and how we lock a price and stick to it.

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006. Feel Good Factor

How do you animate the circular economy without sending business leaders to sleep? A deep dive into the Plastics films we made for the Ellen MacArthur Foundation.

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005. Let's talk about AI

Where do we actually stand on AI? Our principles for using it in animation - people first, no shortcuts, and never letting a machine direct the work.

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004. I Got Animated

"Are you really better than Bluey?" What it actually takes to launch original kids' IP in a market built on reboots - an honest reflection from Get Animated.

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003. Bringing Harvey Milk to Life

A painterly, hand-drawn tribute to the first openly gay man elected in the US. How we brought Harvey Milk's story to life for Flocabulary, frame by boiling frame.

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002. Animation Brain Waves

Why does a simple animation land better than live footage? The research on how our brains process stylised visuals - and why less really is more when explaining an idea.

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001. Hollywood’s Sugar Glass Ceiling

Latvia's "Flow" and Iran's "In the Shadow of the Cypress" danced past the Hollywood heavyweights - proof that in storytelling, size doesn't always matter.

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